Taking it to the streets

Working Washington’s campaign for good jobs at Sea-Tac Airport made a major push for public visibility in spring 2012. We wanted to highlight the fact that low-paid airport employees are struggling at the bottom end of an unjust airport economy–and hold airport employers like Alaska Airlines and the Port of Seattle accountable for treating them fairly.

The campaign’s biggest public face, in square feet anyway, was this billboard, positioned at an intersection where airport workers would see it on the way to work, but also where Alaska Airlines shareholders would see it arriving to their annual shareholder meeting.

We also designed these placards for placement inside light rail cars headed to the airport–although Sound Transit refused the ad, calling it “controversial.”