Communications strategy + design for print, web and community projects

America’s Diamond Future

One piece of the puzzle for lowering worldwide carbon emissions is to end our energy reliance on the dirtiest of fossil fuels: coal. That’s an ongoing concern for us at Climate Solutions; but not so much for the energy companies that extract, ship, burn and export the stuff. So for April Fools’ Day this year, I created a fictitious corporate campaign making a novel economic argument for leaving the stuff in the ground. Here are the results: