America’s Diamond Future

One piece of the puzzle for lowering worldwide carbon emissions is to end our energy reliance on the dirtiest of fossil fuels: coal. That’s an ongoing concern for us at Climate Solutions; but not so much for the energy companies that extract, ship, burn and export the stuff. So for April Fools’ Day this year, I created a fictitious corporate campaign making a novel economic argument for leaving the stuff in the ground. Here are the results: